Observing Technology in Public....Translation Watching The SuperBowl at a Bar!

This week part of the assignment was to observe technology and its users so we decided to hit up a bar in the Village, Down The Hatch, and watch the SuperBowl. It was a great time for everyone french fries, cherry sam adams, and football! We observed tons of people using technology during an event that 10 years ago would have people strictly interacting with their televisions. Here's a pic of Andres + Gordie after the Cardinals scored a touchdown interacting with a more traditional form of communication, the High Five!

ABC and the advertising interests that be were promoted interacting with the television and their billion dollar commercial spots using an old fashioned form of technology, the 3D glasses


The most frequently used piece of technology was the cell phone. Whether texting or calling, people had their cell phones out practically every moment there was a slow moment in the game.
Here's some people we stalked and took pics of. I also think people were updating their facebook and twitters, I found this great chart about the twittering during the event.




Older forms of technology were on display, such as the calculator, seen here being used to figure out the day receipts:
It was a great time and we enjoyed the fun atmosphere and good times. Here's some videos of us watching the big game and the crowd interacting with technology and dancing during the half time show.

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